It is only few weeks from now before holiday season and I’m sure you are worrying  how will your site’s traffic will be during the holiday rush. Definitely you would want to have a very nice holiday without worrying your sites web presence or traffic decreasing which is the most important part of your business.  Oes Tsetnoc tips below are fast, free, and can make a big difference.

Make sure that your site is indexed by Google

Check your site with this command- site:yoursite.com — If you think there is anything missing or you want more details, go to Content Analysis in Webmaster Tools. There you can see which URLs on your site show duplicate titles or meta descriptions.

Label your images accurately

Don’t miss out on potential customers! Because good ‘alt’ text and descriptive filenames help us better understand images, make sure you change non-descriptive file names [001.jpg] to something more accurate [oes-tsetnoc.jpg]. Image Search is one of our largest search properties, so you should take advantage of it. Take advantage one of the largest search properties which is the Image Search.

Know what Google knows (about your site)

Check for crawl errors and learn the top queries that bring traffic to your site through Webmaster Tools.

Make plans for expiring and temporary pages

Make sure to serve accurate HTTP status codes. If you no longer selling this particular  product, serve a 404. If you have changed a product page to a new URL, serve a 301 to redirect the old page to the new one. Keeping your site up-to-date can help bring more targeted traffic your way.

Usability 101

Test the usability of your checkout process with various browsers various browsers. Ask yourself if a user can get from product page to checkout without assistance. Is your checkout button easy to find?

Tell Google where to find all of your web pages

If you upload new products faster than Google crawls your site, make sure to submit a Sitemap and include ‘last modification’ and change frequency’ information. A Sitemap can point Googlebot to your new or hard-to-find content.

Manage your sitelinks

Your site may be triggering Sitelinks in the search results, so check the links and make sure the destination pages are fully functional. Remember: in Webmaster Tools you can block any sitelinks that you don’t think users will find useful.

Oes Tsetnoc – When it comes to search engine optimization, the very common way of popularizing a website is by submission in a web directory. A web directory is a link directory on  WWW. A web directory is a way of linking to other web sites which is based on categories and sub categories.

A form is usually used to fill in the details of the website when submitting a web site link and the submission approval depend on the directory editors who review the content of the link submitted. The relevancy of the link determines the validity of the submission i.e. if a dubai property link is submitted to (say) IT category of a web directory, the link would not be accepted and will invalidate the submission.

There are three types of directories: Free, Paid and Reciprocal. Free directories take in the information as such and allows your site to get listed in the chosen relevant category. The  disadvantage to this type does not provide a permanent link back to your site. Paid directories, charges certain fee which guarantees you that the link you added is placed in the relevant category. Reciprocal directory type requires a link back for your to your site.

Oes Tsetnoc main criteria when submitting to a website directory is its quality. A low quality directory can give a negative impact on the site submitted. It is always important to chose  industry specific web directory for submission.

SEO copywriting is the technique of writing a useful content on a web page in such a way that it gives useful information to your site visitors or readers. The purpose of SEO copywriting is to come up with a content that will be clear, readable and understandable for  both search engines and your readers.

How will you write text for SEO?

Writing text for SEO start with keyword analysis. Once you are done choosing your targeted keywords, you need to list them up. It will be useful having them with you when writing an article so you can insert them when it is need in your text.

Remember that you are writing a text not only for a search engines to rank your site on top but most important is your readers who will read it. So don’t make your text looks spamy. Don’t pepper your site with your primary keywords.  Do some other variation when using them. Readability is all important to visitors. A nice tool to check your text readability will be Read Able.

It is advisable to have your written text read by your friend or colleagues so you can get feed backs. I know seo copywriting is time consuming but when you are done with it and created a very well written SEO text, links will be flowing through your site.