It is only few weeks from now before holiday season and I’m sure you are worrying  how will your site’s traffic will be during the holiday rush. Definitely you would want to have a very nice holiday without worrying your sites web presence or traffic decreasing which is the most important part of your business.  Oes Tsetnoc tips below are fast, free, and can make a big difference.

Make sure that your site is indexed by Google

Check your site with this command- site:yoursite.com — If you think there is anything missing or you want more details, go to Content Analysis in Webmaster Tools. There you can see which URLs on your site show duplicate titles or meta descriptions.

Label your images accurately

Don’t miss out on potential customers! Because good ‘alt’ text and descriptive filenames help us better understand images, make sure you change non-descriptive file names [001.jpg] to something more accurate [oes-tsetnoc.jpg]. Image Search is one of our largest search properties, so you should take advantage of it. Take advantage one of the largest search properties which is the Image Search.

Know what Google knows (about your site)

Check for crawl errors and learn the top queries that bring traffic to your site through Webmaster Tools.

Make plans for expiring and temporary pages

Make sure to serve accurate HTTP status codes. If you no longer selling this particular  product, serve a 404. If you have changed a product page to a new URL, serve a 301 to redirect the old page to the new one. Keeping your site up-to-date can help bring more targeted traffic your way.

Usability 101

Test the usability of your checkout process with various browsers various browsers. Ask yourself if a user can get from product page to checkout without assistance. Is your checkout button easy to find?

Tell Google where to find all of your web pages

If you upload new products faster than Google crawls your site, make sure to submit a Sitemap and include ‘last modification’ and change frequency’ information. A Sitemap can point Googlebot to your new or hard-to-find content.

Manage your sitelinks

Your site may be triggering Sitelinks in the search results, so check the links and make sure the destination pages are fully functional. Remember: in Webmaster Tools you can block any sitelinks that you don’t think users will find useful.